Direct Selling News is a publication that serves executives in the direct selling industry. It offers advice on growing their businesses and up to date news on the industry. Rodan + Fields was recently featured in this publication as an example of a successful product leaving retail for direct sales. Drs. Katie Rodan and Kathy Fields introduced their anti-aging regimens to high-end stores in 2002. Estee Lauder saw the potential of the "dermatology at home" brand and purchased the company. The regimens quickly became top sellers. In 2007, the Doctors could see that online sales were surpassing retail store sales in general and a new focus for their marketing strategy was due. They purchased the company back from Estee Lauder and chose the direct selling business model as their new distribution strategy.
The Doctors decided to re-direct the 40% profit that was going to the retailers to individual business owners. In other words, they decided to offer entrepreneurs the opportunity of a lifetime - to partner with the doctors who created proactiv in their new venture to reverse the signs of aging.
Direct selling focuses more on communication, leadership and team-building skills than sales skills. Global Direct sales currently totals $117 Billion and is expanding rapidly. It is difficult to come up with another business model that has lower start up costs or offers the opportunity to begin part-time.
Much research has been conducted on the ideal time to join a network marketing company and the results are in: when there are under 30,000 people. I can tell you that as of the date of this post, there are currently 7,000 Rodan + Fields consultants nationwide. Its an amazing time to get started.
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